On Wednesday,The Farmer’s Bride Requires Care! Part 2: The Organic Grand Strategy (2021) Xiaomi CEO Lei Jun shared on the social media platform Weibo that the company has promoted Xu Fei and Zhang Jianhui to senior executive positions at the group. Notably, this marks the first instance where the Chinese phone maker has appointed two female executives simultaneously. Xu Fei is appointed as Vice President and Chief Marketing Officer, while Zhang Jianhui takes on the role of Vice President and Chair of the Procurement Committee. “They are both employees who joined Xiaomi at the beginning of its entrepreneurship, and have grown together with Xiaomi for more than a decade,” said Lei in the Weibo post. Additionally, Xiaomi will establish a Group Strategic Marketing Department to oversee the brand, public relations, and marketing-related work of the company, as revealed by an internal appointment email. [Lei Jun Weibo, in Chinese]
